Guerilla Marketing in EAV, L5P
One of my favorite things to see around EAV, Edgewood and L5P is the guerilla marketing techniques of Lenny's. It reflects many of the reasons I think people move to the area -- creativity, independence from convention, authenticity. Lenny's is a lounge on Memorial Drive, near Oakland Cemetary. Lenny's knows its audience, advertising its shows on grey-painted pallets strategically placed on thoroughfares in SE Atlanta. Clearly, this is going to draw the attention of hipsters and locals, and be overlooked by the suburbanites that drift into the area on weekends. The one shown here was placed in L5P outside the The Corner Tavern (previously 9Lives).